Think Geek.com’s motto is “Stuff for smart masses” it is a website specializing in all things geeky and nerdy. There was a need for a place where the cool challenged could shop for items they required. Think Geek.com has been around since 1999 and fills a niche for many who shop there.
The website conveys a very positive message, that its ok to be who you are and not be afraid to show the world how you feel; that it is cool to embrace your inner geek, especially when you do it by buying Think Geek T-shirts.
The company sells many uncommon items unique to their target demographic. They must be doing well in their endeavor, the site seems to have a bigger selection every time I visit it, umm I mean every time my friend visits it. Once you purchase something from the site, it remembers what it was and will send E-mails when something new arrives similar to what you had previously purchased. If my friend buys a Star Trek T-shirt from Think Geek.com, in the future when anything new arrives that is related to Star Trek it would let him know.
The design of the site is arranged to show as much merchandise as possible on the front page. It does so without looking too crowded or busy. The site uses frames, lines, and colors to separate different types of items. It also uses a consistent main menu on the upper left with submenus that generate links to items in that sub category. When you select a specific item it shows you all other related items. It is a very intuitive website in that respect. This is an excellent way of targeting the customer to view only those items she or he might be interested in purchasing. The site’s web pages loaded very quickly and I never encounted an error or bad page on the site.
Almost anyone can find something of interest on the site. However, most would not be willing to be seen outside warning a Wi-Fi detector shirt.